What does Corporate Responsibility have to do with Media?
McDonald's and Coca-Cola are in the business of putting stuff inside people's bellies, so everyone (especially the media) expects them to take responsibility for their nutritional impact.
Equally, Shell and BP are in the business of taking stuff out of the ground, so everyone (especially the media) expects them to take responsibility for their environmental impact.
The media are in the business of putting stuff inside people's heads. But does anyone think they take responsibility for their cultural impact?
Sustainable businesses strive for a level of awareness and measurement on social, environmental and governance impacts that reaches well beyond merely signing up to diversity pledges, recycling and carbon offsetting.
As one commentator has noted, "the media's biggest emission is its programmes".
Mushroom Media is working with clients on a reporting strategy that asks deeper questions about your impacts as a business, making changes and measuring the differences to contribute to a more ethical, transparent and crucially, a more sustainable content industry.