In late 2013, New York-based independent MY Entertainment launched an ambitious international strategy, forging co-development and first-look partnerships with producers and distributors from across the globe.
Mushroom Media was hired by veteran producer Michael Yudin to help promote and publicise MY Entertainment’s new global focus and the subsequent expansion of its development slate, which now includes a mix of award-winning US content and overseas formats.
Mushroom Media’s knowledge of the international market has helped me to take MY Entertainment to the next level and position the company at the forefront of the global content and format business. Cheryl is tremendously respected, with very high-level relationships. Her combination of experience and market insight has proved invaluable in raising our profile on the international stage.