About Us

Mushroom Media... don't let your business grow in the dark...

Mushroom Media provides bespoke publicity and consultancy services for content producers and distributors in the media industry.

Established in 1999, the agency is overseen by founding director Cheryl Clarke, a fluent Spanish speaker who has 15 years experience in broadcast and technology media.

Formerly at Dennis Publishing and then Emap Media, she worked on its business market leader Broadcast and its sister international title TV World managing clients within the domestic and international market place.

Over the past decade, she has worked with producers and media businesses all over the world from the US, Europe and Latin America and today, her clients include some of the most recognisable names in content production.

Based in central London, Mushroom is an established, independent ideas-led agency with a wide network of contacts in the national media, trade press and market dailies.

The agency prides itself on being small, friendly, straight-talking, agile and reasonably priced: able to provide individually-tailored packages that larger agencies struggle to match.

Over the past few years, Cheryl has also developed a key interest in ethical business methods, and is currently researching and developing an industry-specific Sustainability Consultancy. It is designed to allow companies to take a closer look at their impacts and make changes to become more productive.